Welcome to my personal blog.
How’s that for originality?
If you’re here, odds are you’ve been checking out my @Optimizer64 tweets, which are (usually) about Optimization – which, if you’re not familiar with Optimization, it has a lot to do with (basically) how complex math helps solve some really tough decisions.
What kinds of tough decisions? For example, creating a sports schedule that accounts for everything from streamlining team travel to maximizing advertising dollars. Or figuring out how to make best use of your car rental fleet, given X amount of cars in various locations, loyalty programs, seasonality, etc. Even determining how to configure your retail store or grocery, based on likelihood of shoppers visiting various sections, manufacturer discounts and promotions, and other factors.
If you’re really into this kind of stuff – which, by the way, isn’t just for businesses (many people use applications to “optimize their lives” – more on that in a separate posting) – you can check out my work blog for some good optimization examples and musings. And in fact, my company, FICO, actually develops and sells Optimization software, so I know a little bit of what I speak to.
But that’s all besides the point. Beyond Optimization – well, maybe as an adjunct to Optimization – I enjoy talking about “stuff” as you’ll see here, including shaving, baseball, cheese, travel, restaurants, and just random new tidbits. And yes, if you’ve made the journey from my Twitter handle here, I’ll pepper many of these blogs with something Optimization-flavored. Even when I don’t need a nonlinear algorithm to solve it.